Streetwear brand Brain Dead works in collaboration with ASICS on its own iteration of the classic GEL-Nimbus 9 sneaker model for the season. The standout design element of the collaborative shoe highlights the tonal palette, with vibrant and busy themes throughout the entire silhouette.
It is detailed with bright pink and maroon throughout the upper and bright orange making up the heel counter and toe box section. To balance out the sneakers are red pastiche and mint on the base section of the shoe. The midsole and outsole are detailed in an olive green before the shoe is rounded out by branding details. Co-branding marks the rubber tongue tab and the heel, continuing to the obsidian rope laces.
Flashy Tonal Panelling Sneakers
Brain Dead Joins ASICS on a New GEL-Nimbus 9 Sneaker
Trend Themes
1. Bold Tonal Sneakers - The popularity of bold and busy color palettes on sneakers presents an opportunity for retailers to create visually striking sneaker options for consumers looking to make a statement with their footwear.
2. Collaborative Sneaker Designs - The partnership between Brain Dead and ASICS highlights the potential benefits of mutually beneficial collaborations between streetwear brands and sneaker companies.
3. Mix and Match Color Schemes - The use of different colors and patterns on each section of the shoe allows for customizable options that appeal to consumers looking for personalized and unique footwear options.
Industry Implications
1. Streetwear Retail - The popularity of bold and busy color palettes in footwear presents an opportunity for streetwear retailers to capitalize on the trend by offering visually striking products to consumers.
2. Sneaker Manufacturing - Collaborations between sneaker companies and streetwear brands provide a mutually beneficial opportunity for brands to create unique, limited edition products that generate buzz and boost sales.
3. Customizable Footwear - The use of mix-and-match color schemes allows for customizable options that appeal to consumers looking for personalized and unique footwear options, presenting an opportunity for companies to offer customizable sneaker options.