Evisu works in collaboration with ASICS on a new iteration of the GEL-LYTE III sneaker model for the season. The shoes evoke a retro design language that is timeless and versatile. It has a nostalgic feel with canvas materials making up the base foundation of the upper.
The shoes are then detailed with a plethora of fabrics including layers of leather, suede, and denim to create a three-piece of patchwork shoes that nod to both contributing efforts. Every pair of shoes feature a range of shades throughout the panels including blue, red, brown, deep navy, and beige. It is rounded out by crisp white laces over the forefoot and branding on the lateral side and back of the shoe.
90s-Inspired Nostalgic Footwear
ASICS aJoins Evisu on a New Version of the GEL-LYTE III Shoe
Trend Themes
1. Nostalgic Footwear - Combining iconic design elements from different eras can create new demand for classic styles
2. Collaborative Design - Partnering with other brands can result in unique products that appeal to a wider range of consumers
3. Patchwork Materials - Exploring unconventional combinations of materials can result in visually striking and innovative products
Industry Implications
1. Footwear - Brands can differentiate themselves within the competitive footwear market by experimenting with new design elements
2. Fashion - Retrospective fashion trends continue to influence current styles, creating opportunities for new products that pay homage to the past
3. Retail - Retailers can offer exclusive collaborations and limited edition products to engage customers and create buzz