ASICS introduces two new tonal iterations of the GEL-LYTE III sneaker models for the warmer seasons of the year. The retro sneaker blends soft, yet vivid tones for a casual look. The first of the two sees a blend of red and berry blue along with neutral tones of white and gray.
The shoes are made from white mesh materials as the base foundations and layered on top with soft suede with smooth leather materials along with branding details. All of this sits on top of a white midsole foundation and the classic GEL cushioning. The second colorway features bright yellow with grayscale details and has the same neutral tones to balance the contrast out.
Vibrant Sporty Retro Sneakers
ASICS Unveils Two Bright Colorways of the GEL-LYTE III Sneakers
Trend Themes
1. Casual Retro Sneakers - Opportunity to create vintage-style sneakers that blend bright and soft tones to cater to the younger generation.
2. Tactile Sneaker Materials - Opportunity to experiment with materials like suede and smooth leather provide a unique feel and look for casual sneakers.
3. Tonal Color Schemes - Opportunity to create tonal colorways of sneakers that blend vivid colors and neutral tones for a sophisticated yet fun look.
Industry Implications
1. Footwear Industry - Opportunity to design and manufacture casual retro sneakers that blend vibrant and soft tones using materials like suede and leather.
2. Fashion Industry - Opportunity to incorporate these retro sneakers into streetwear fashion outfits and cater to Gen Z and millennial audiences that are looking for fun yet sophisticated looks.
3. Retail Industry - Opportunity to stock and sell these sneakers to appeal to consumers who are looking for unique and vibrant sneaker options to add to their casual shoe collection.