Footwear label ASICS prepares to celebrate the 25th anniversary of its GEL-Kayano sneakers and to do so, the label works in collaboration with longtime partner mita. The partnership brings forth the Gel-Kayano Trainers and the GEL-Kayano 25 finished in a captivating 'Trico' colorway. Each sneaker model is complete with a predominantly blue color throughout its uppers, with details finished in a blend of white, gray, and red to contrast against the clean white midsoles on both.
The lacing systems boast a speckled design in white and blue along with mita's signature chain-link at the insoles. The details come in the form of red heel tabs and paneling fabric materials. Both sneakers are now available to shop online at Sneaker Politics.
Anniversary-Celebrating Running Shoes
ASICS Drops the GEl-Kayano Trainer and 25 Trico This Season
Trend Themes
1. Anniversary-celebrating Sneakers - There is a trend for releasing special edition anniversary sneakers to celebrate the longevity of a particular sneaker model, such as ASICS Gel-Kayano Trainer and 25 Trico.
2. Collaborative Sneaker Releases - The collaboration between ASICS and longtime partner mita to release anniversary celebratory sneakers highlights the trend for collaborations.
3. Speckled Shoe Design - There is a trend for incorporating speckled designs into the shoe lacing system and sneaker colorway, as showcased in the ASICS Gel-Kayano Trainer and 25 Trico.
Industry Implications
1. Footwear Manufacturing - The manufacturing and release of anniversary celebratory sneakers present disruptive innovation opportunities for footwear brands to expand their brand reach and excite customers.
2. Fashion E-commerce - E-commerce fashion retail stores like Sneaker Politics play a significant role in making special edition, limited release sneakers more accessible to consumers and, therefore, an opportunity for disruptive innovation.
3. Marketing and Branding - The trend for collaborative and celebratory sneakers offers opportunities for innovative marketing, branding, and brand loyalty strategies for sneaker brands and retailers to adopt.