In an effort to cater to consumers looking for an easier way to fuel their workouts, PowerBar has created an innovative product called 'Gel Blasts.' The chewable energy tablets combines all the same benefits of an energy bar in an easy-to-eat format that can be consumed on the go.
The PowerBar Energy Blasts are liquid-filled energy chews that are designed to provide consumers with the burst of energy they need for high-intensity activities such as weight training, rock climbing or football. Each tablet is packed with a high dose of carbohydrates for energy and endurance. The tablets also contain the necessary caloric intake to fuel longer workouts. Additionally, the size of each tablet makes them easy to consume quickly as soon as an extra boost of energy is needed.
Energy-Boosting Candies
PowerBar's Gel Blasts are Designed Fueling Strenuous Workouts
Trend Themes
1. Portable Energy Snacks - Opportunities exist to develop more portable and easy-to-consume energy-boosting snacks for people with busy and active lifestyles.
2. Chewable Energy Tablets - There is potential to create more chewable energy tablets that are not only useful for strenuous workouts but also for high-performance cognitive activities such as studying or working on long projects.
3. Liquid-filled Energy Chews - There are opportunities to explore the creation of more liquid-filled energy chews that can give a quick and easy boost of energy to athletes and busy professionals alike.
Industry Implications
1. Sports Nutrition - Companies that provide sports nutrition products can leverage the need for portable and quick energy-boosting snacks for athletes and physically active individuals.
2. Functional Foods - Functional food companies can venture into the creation of energy-boosting snacks that can help people with busy schedules and active lifestyles to get the essential nutrients and energy required to keep them productive throughout the day.
3. Health Supplements - Health supplement makers can explore the creation of easy-to-consume energy-boosting supplements that contain necessary vitamins and minerals for energy and endurance.