General Electric made a deal with Google for some prime real estate. It's not dirt, it's the center button on their new cordless phone. The Premier DECT 6.0 has a GOOG-411 button in the heart of the keypad. So without any hassle you can get phone numbers for businesses out of Google - and there is no charge.
"GOOG-411 is a free voice-activated information system, available on any phone at (800) 466-4411. The dedicated buttons on the Premiere series make it easier to search for home addresses and businesses using the service. The base station also has a clock with an alarm and a bright red L.E.D. screen showing the number of pending voice mail messages.
The handsets have caller ID and the system can support up to six of them. They last for 10 days on standby or for 10 hours of talk time on a single charge.
The $100 package, which will be available in March, includes a base station and two phones along with a hockey-puck-size home intercom device that acts as a speakerphone."
Implications - Smart social networks and companies will recognize the growing trend of online innovations expanding into real life.
Google Makes Quiet Huge Deal
GE Adds GOOG 411 to Phone Keypad
Trend Themes
1. Smart Social Networks - Disruptive innovation opportunity for social media platforms to integrate online innovations into real-life experiences.
2. Voice-activated Information Systems - Disruptive innovation opportunity for companies to develop voice-activated platforms for accessing information.
3. Cordless Phone Technology - Disruptive innovation opportunity for phone manufacturers to incorporate new features and functionality into cordless phones.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity for social media platforms to integrate online innovations into real-life experiences.
2. Technology Hardware - Disruptive innovation opportunity for companies in the technology hardware industry to develop voice-activated platforms and incorporate new features into cordless phones.
3. Telecommunications - Disruptive innovation opportunity for telecommunications companies to leverage voice-activated information systems and develop innovative phone technologies.