These GBC Shredder ads by Run Run Teng feature tiny, shredded-up documents arranged in a zipper-like fashion across men's mouths. The images these print ads convey is crystal clear: GBC shredders keep even your most confidential sentiments safe and sound.
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Implications - Numerous technological developments in the past century have produced a very mechanical, non-human society. Putting this human element back into a product is a great way to gain attention from consumers who are thirsty for items that have a more compassionate side. Companies can benefit from this by remembering that buyers are looking for an emotional connection.
Shredded Sentiment Campaigns
GBC Shredder Ads by Run Run Teng Keep Information Secure
Trend Themes
1. Human-centric Products - Creating products with a compassionate side to gain attention and emotional connection with consumers.
2. Confidentiality and Security - Increasing demand for products that can keep confidential information safe and sound.
3. Visual Communication - Utilizing visually compelling print ads to effectively convey product benefits and features.
Industry Implications
1. Office Equipment - Developing innovative shredding technologies to meet the increasing demand for confidentiality and security.
2. Advertising and Marketing - Leveraging visually striking print ads to capture consumer attention and promote product benefits.
3. Consumer Electronics - Incorporating human-centric design principles into electronic products to establish emotional connections with customers.