Feeling uncomfortably bloated after a meal can be due to more issues than simply overeating; but whatever the cause, the Gas-X Ultra Strength simethicone is here to provide some much-needed relief. The ad campaign's tag line reads, "Enjoy the foods you love with less gas," and illustrates this promising statement with images of a full chicken and head of lettuce completely deflated like some food-themed balloons.
Conceived and executed by the Saatchi & Saatchi ad agency branch based in Toronto, Canada, the Gas-X Ultra Strength ad campaign was art directed by Joel Arbez with creative direction by Brian Sheppard, Helen Pak and Matt Antonello. The hilarious imagery was shot by Shanghoon and Westside Studios and elaborated with a clever fart cloud in which the medication box rests. The simple and surreal campaign will attract many.
Deflated Food Ads
The Gas-X Ultra Strength Campaign Promotes Bloat-Free Mealtimes
Trend Themes
1. Digestive Health - Opportunity for innovative solutions in the digestive health sector to provide relief from bloating and discomfort after meals.
2. Humorous Advertising - Disruptive innovation opportunity for brands to use humor in their advertising campaigns to engage consumers and create memorable experiences.
3. Natural Remedies - Opportunity for the development of natural remedies and supplements that can offer relief from gastrointestinal issues like bloating.
Industry Implications
1. Pharmaceuticals - Disruptive innovation opportunity for pharmaceutical companies to develop more effective and fast-acting simethicone products for bloating relief.
2. Food and Beverage - Opportunity for food and beverage companies to develop and market products that are specifically designed to minimize bloating and promote digestive comfort.
3. Advertising and Marketing - Disruptive innovation opportunity for advertising and marketing agencies to create humorous ad campaigns that resonate with consumers and drive brand awareness.