As this Gasum Biogas campaign points out, there are numerous sustainable sources in the world to power vehicles. Its argument is that petrol need not be obtained for quick automotive consumption where renewable untapped material exists locally.
The natural gas company enlisted the help of Sek&Grey advertising of Helsinki, Finland, to produce a series of three prints which highlight a few places where energy may be obtained. The first ad features an outhouse perched on the edge of a picturesque lake. The second includes a stack of firewood in the forest and the third frames a bale of hay in a field. A gas station hose and nozzle are lodged into the side of each of these rural fixtures. Informing of sources from waste treatment plants, timber scraps and crops, this Gasum Biogas campaign markets its product by suggesting a humble but charming self-sufficiency.
Outhouse Gas Pump Prints
This Gasum Biogas Campaign Asks You Not to Waste Resources
Trend Themes
1. Sustainable Energy Sources - Disruptive innovation opportunity: Develop advanced technologies to harness energy from waste treatment plants, timber scraps, and crops.
2. Local Energy Generation - Disruptive innovation opportunity: Create decentralized energy generation systems that allow individuals and communities to generate their own energy locally.
3. Renewable Fuel Options - Disruptive innovation opportunity: Explore and develop renewable fuel options to replace traditional petrol and reduce environmental impact.
Industry Implications
1. Natural Gas Industry - Disruptive innovation opportunity: Transform the natural gas industry by investing in biogas production and distribution.
2. Advertising and Marketing Industry - Disruptive innovation opportunity: Develop creative advertising campaigns for sustainable energy companies to raise public awareness and promote adoption of renewable energy sources.
3. Energy Technology Industry - Disruptive innovation opportunity: Innovate in energy technology sector by creating new solutions for efficient and cost-effective conversion of waste material into usable energy.