The Garrett Lieght 2012 Holiday eyewear collection marks the merger between classic construction and new-school aesthetic.
Garrett Lieght is a California-based optical brand that was founded in 2010 by a group of young eyewear enthusiasts and designers. Included in the group is the son of famous eyewear brand Oliver Peoples. The family history in the sunglass/optical world is inherit in the Garrett Lieght Holiday collection. It is made up of a series of well executed frames in modern colors and blended arms. These shades and eyeglasses are far from boring. The line-up combines slim silhouettes with fun designs and quirky add-ons such as vibrant coated lenses.
The Garrett Lieght 2012 eyewear collection pays tribute to its roots and brings optical accessories into the future.
Family Legacy Eyewear
The Garrett Leight 2012 Eyewear Collection Mixes Up Old Frames
Trend Themes
1. Classic Construction - Opportunities for disruptive innovation lie in reimagining traditional construction techniques for modern eyewear designs.
2. New-school Aesthetic - Innovative designs that embrace contemporary aesthetics can disrupt the eyewear industry by attracting a younger consumer base.
3. Quirky Add-ons - Integrating unique and playful features like vibrant coated lenses can create disruption in the eyewear market by offering consumers a standout accessory.
Industry Implications
1. Eyewear - The eyewear industry can benefit from disruptive innovations that combine classic construction techniques with contemporary designs to appeal to a wider range of customers.
2. Fashion - Developing eyewear collections with a new-school aesthetic can disrupt the fashion industry by providing consumers with trendy and unique accessories.
3. Retail - Retailers can capitalize on the trend of quirky eyewear add-ons by offering a wide range of frame options and customization features to attract customers looking for personalized accessories.