Garnier Nutrisse has announced it will be expanding its partnership with Drew Barrymore as the actress becomes the brand's newest ambassador for its Nourishing Color Crème hair color. The product itself is showing off a new formula to leave hair with better color and feeling even more nourished than before using it. The product boasts shea, avocado, coconut, organ and coconut oils in the formula to leave hair softer, while also offering access to a wide range of shades to choose from.
Barrymore spoke on her continued partnership with the brand and Garnier Nutrisse saying, "It’s no secret that I've been a Nutrisse user for years. I’m excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Color Crème. I’ve been just about every hair color under the sun, and the updated formula provides a fab shade that cares while it colors and is so easy to master on your own. My favorite is shade 70 because it's super rich and covers my grays."
Actress Haircare Partnerships
Garnier Nutrisse Introduced Drew Barrymore as its New Ambassador
Trend Themes
1. Haircare-ambassador Partnerships - There's an opportunity for haircare brands to collaborate with celebrities and influencers to create even more personalized and effective products
2. Nourishing Haircare - There's a market for haircare products that not only provide color, but also nourish and improve the overall health of the hair
3. Organic Haircare - There's a need for haircare products made with natural and organic ingredients, given the growing concern over the potential harmful effects of synthetic ingredients
Industry Implications
1. Beauty Products - Beauty brands can develop haircare products with natural and nourishing ingredients, and work with celebrities or influencers for effective marketing and promotion
2. Celebrity and Influencer Marketing - Celebrities and influencers can collaborate with haircare brands to create personalized haircare products and promote them to their followers through social media
3. Organic and Natural Products - Brands can cater to consumers who are increasingly looking for natural and organic products for their personal care needs, by offering haircare products with organic and eco-friendly ingredients