The Garmont Spring/Summer 2020 Collection has been announced by the Italy-based performance footwear brand to offer adventurers with a way to maintain their footing when heading out on their next adventure. The collection includes the G-Trail GTX, the G-Hike Le GTX, the 9.81 Bolt and the G-Trek High GTX, which are all available in an array of earth-toned color options. Each of the styles are accented by pops of vibrant color including red, orange, blue and green to help differentiate the footwear from other expedition-ready options on the market.
The Garmont Spring/Summer 2020 Collection highlights a premium build for easily withstanding the elements, while each style also features Heel Lock technology to keep the foot in place and prevent blisters from forming.
Chromatic Expedition Footwear
The Garmont Spring/Summer 2020 Collection is Trail-Ready
Trend Themes
1. Earth-toned Color Options - Exploring the use of earth-toned color options in footwear to differentiate from other expedition-ready options on the market.
2. Heel Lock Technology - Utilizing Heel Lock technology in footwear to keep the foot in place and prevent blisters from forming.
Industry Implications
1. Performance Footwear - Exploring disruptive innovation opportunities in the performance footwear industry to create expedition-ready options with unique color choices.
2. Outdoor Adventure - Examining disruptive innovation opportunities in the outdoor adventure industry to create footwear designs that offer premium build and effective blister prevention.