Known for its no-frills furniture at affordable price points, Ikea is positioned as the go-to home essentials brand that blends practicality and style -- now, the Swedish furniture giant is stepping outside of its traditional offerings with a line of gamer furniture made in collaboration with ASUS Republic of Gamers.
While always popular, gaming and streaming have seen a significant increase throughout the pandemic as consumers are looking to both escape and entertain. Ikea's line is reflective of that, offering consumers an expansive collection.The collection was presented in a teaser video which highlighted some of the upcoming styles. From the line, consumers can expect high-performance chairs and adjustable desks alongside smaller accessories such as neck pillows, ring lights, phone holders and mouse pads.
Gamer-Friendly Furniture
Ikea's Gamer Furniture Was Teased in a Promotional Video
Trend Themes
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Gaming Furniture — Furniture manufacturers that partner with gaming brands can develop a new category of furniture targeted specifically at gamers.
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Home Entertainment — Creating furniture and accessories that facilitate home entertainment can be a profitable market for furniture manufacturers.
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Ergonomic Design — Incorporating ergonomic design into furniture accessories targeted at gamers can provide this market with a unique selling point.
Industry Implications
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Furniture — By partnering with gaming brands, furniture manufacturers can tap into the growing market of gaming enthusiasts who are looking for immersive gaming experiences.
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Home Goods — Home goods manufacturers can create targeted accessories like ring lights and neck pillows to cater to the home entertainment needs of consumers.
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Gaming — Gaming companies can collaborate with furniture companies to create gaming-specific furniture that enhances the gaming experience and provides a new revenue stream for both industries.