Jordan Brand introduces a new iteration of the Air Jordan 1 Mid GS sneaker model that honors the game winner from the 1982 NCAA Championship game. Michael Jordan had the game-winning shot 40 years ago and the shoe design celebrates the milestone moment.
It is exclusively designed in a kid's sizing with white as the base foundation of the shoe and details of UNC blue throughout the uppers. It adds a touch of contrast to the monochromatic panel and this spotlights Michael Jordan shooting the shot and also showcases the reaction of Tar Heels coach Dean Smith as he watches. Additional details include the traditional Air Jordan and Swoosh on the tongue tag, the panel, and the ankle.
Retro Championship-Themed Sneakers
The Air Jordan 1 Mid Gets a Game Winner Design Iteration
Trend Themes
1. Retro Championship-themed Sneakers - The rise of retro championship-themed sneakers is an opportunity for sports brands to tap into nostalgia for historic sports moments and offer limited edition collections.
2. Kid's Sizing Exclusives - Offering exclusive designs in kid's sizing is a trend that can create a sense of exclusivity and desirability for young consumers and potentially drive sales.
3. Monochromatic with Contrasting Details - The trend of monochromatic designs with contrasting details is an opportunity for brands to add interest and visual appeal to classic designs while maintaining their simplicity.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can capitalize on the retro championship-themed sneaker trend by creating limited edition collections that celebrate sports moments and nostalgia.
2. Children's Fashion - The trend of offering exclusive designs in kid's sizing provides an opportunity for the children's fashion industry to create unique and desirable products for young consumers.
3. Sports Merchandise - The trend of monochromatic designs with contrasting details can be applied to sports merchandise to create visually interesting and striking products that stand out to consumers.