The Game of Thrones New York Times print ad shows that contemporary creativity is not reserved for digital-only platforms. The fact that people are talking about a newspaper campaign is pretty impressive. Of course, it had to involve a television show set in an archaic time period. Who watches TV anymore? That said, it is a clever ploy that interacts with people's imagination.
Essentially, the Game of Thrones New York Times print ad spans over two pages of the newspaper. Taking on the form of a dragon's shadow, it will make people look up as though one were hovering above them in the blue skies. Accompanying the deceiving images are stories relate to the show as well, not to mention information about when season three of the hit HBO series will begin.
Dragon Shadow Newspaper Campaign
The Game of Thrones New York Times Ad Gets People to Above Them
Trend Themes
1. Print Advertising Revival - The creation of a successful print ad campaign for a popular TV show presents opportunities to revitalize print advertising by injecting contemporary creativity and imagination.
2. Multi-platform Marketing - The use of a print ad campaign in conjunction with TV and digital platforms demonstrates exciting potential for multi-platform marketing strategies that can reach audiences across various channels.
3. Immersive Advertising - The Game of Thrones New York Times ad's use of a dragon's shadow to create an immersive experience for readers opens up possibilities for more immersive advertising that can capture people's imagination and create memorable brand experiences.
Industry Implications
1. Television - Television networks can explore new print ad campaigns to promote their shows and create buzz among audiences using innovative and creative techniques.
2. Publishing - Newspapers and other publications can leverage immersive advertising experiences, like the Game of Thrones New York Times ad, to attract readers and offer unique advertising opportunities to brands.
3. Marketing - Marketers can harness the power of multi-platform advertising campaigns that seamlessly integrate print, TV, and digital platforms to reach audiences in a variety of contexts and locations.