Nintendo is gearing up for the Rio 2016 Olympics with a brand new game for Wii U. Along with the release of the new game, Nintendo is also encouraging fans to engage with the brand online by launching a giveaway over social media.
The latest Nintendo game for Wii U is called 'Mario & Sonic at the Rio 2016 Olympic Games' and it combines popular Nintendo characters with Olympic-style sporting events. To promote the new game, Nintendo is launching a rewarding social media contest. Between July 1st and July 22nd, fans are encouraged to submit photos on Instagram with the hashtag #MarioSonicRio2016 and #NintendoContest. Their participation online will enter them into a draw to win a copy of the new game, a Mario and Sonic amiibo, a New Nintendo 3DS XL or even a Wii U console.
With the Olympics just around the corner, the contest provides the perfect way to begin counting down to the summer games.
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
Trend Themes
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Social Media Game Giveaways — Companies can increase engagement and brand loyalty by launching social media contests that incentivize user-generated content.
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Celebrity Endorsement Games — Incorporating beloved characters or celebrities in a game can boost interest and excitement surrounding product launches.
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Sports Video Games — Combining popular gaming franchises with sports events such as the Olympics can increase consumer appeal and attract a wider audience.
Industry Implications
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Video Game Industry — Video game companies can leverage popular events and personalities to create unique gaming experiences that attract consumers.
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Social Media Industry — Social media platforms can be used as a marketing tool to launch contests and drive engagement for businesses and brands.
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Sports Industry — By collaborating with video game companies, sports organizations can create a new avenue to engage with fans and reach new audiences.