Because "Game Day parties" have had to change in light of the ongoing global pandemic, Heluva Good! is helping fans bring the magic of watching the Super Bowl together in a festive virtual setting–the Heluva Good! Virtual Snacking Buddy.
The Virtual Snacking Buddy is on a mission to unite friends enjoying the big game miles apart "in a way that only Heluva Good! can: over chips, dip and yes, some helpful robots." To get your hand on this high-tech snacking friend, fans can head to the brand's online platform and apply to win a pair (one for you and one for a friend) from January 21st to 28th. It's a creative solution to bring friends and family together to celebrate these milestones safely.
Dip-Branded Game Day Giveaways
Fans Can Win the Heluva Good! Virtual Snacking Buddy
Trend Themes
1. Virtual Game Day Parties - There is an opportunity to develop innovative and interactive virtual platforms for game day parties with features like virtual snacking buddies, games, and other social features.
2. Contactless Giveaways - There is a growing trend in contactless giveaways with brands creating online platforms for giveaways and contests to help promote products and engage customers during the pandemic.
3. High-tech Event Solutions - The pandemic has put pressure on brands to invest in high-tech event solutions that bring people together virtually and safely, creating opportunities for companies to create innovative virtual products and experiences.
Industry Implications
1. Food and Beverage Industry - Brands in the food and beverage industry can explore opportunities to create virtual platforms and experiences for customers to enhance online engagement and promote products during virtual game day parties and other events.
2. Technology Industry - The technology industry can create and develop innovative event solutions such as Virtual Snacking Buddies, virtual platforms, and interactive features to enhance interactions between customers during game day parties and other virtual events.
3. Advertising Industry - The advertising industry can take advantage of the new opportunities to help brands reach and engage customers online by creating innovative virtual products or event solutions like online giveaways and contests to promote products and generate leads.