Fashion imprint JULIUS introduces its latest range designed for the Spring/Summer 2023 season with the new [ gallu; ] collection. It is a movement that explores dangerous beauty and the suspended darkness of the concept. This is translated through the design language of the latest capsule.
The color palette has a plethora of muted hues including dark grey, black, and white. Similar to launches in the past, the silhouettes are loosely draping over the body and have an avant-garde look to them. This includes designs such as layering options, coats, and jackets to name a few. The rest of the range also features some streamlined one-piece suits, pants, and tops that are designed with additional fabric detailing.
Darkness-Exploring Spring Fashion
JULIUS' [ gallu; ] Collection Readies for the SS23 Season
Trend Themes
1. Darkness-exploring Fashion - Opportunity for disruptive innovation in eco-friendly materials that enhance the sci-fi or edgy style and incorporate technology like responsive or glow-in-the-dark patterns.
2. Muted Hues - Opportunity for disruptive innovation in sustainable dyeing methods that match the muted hue trend and recycle water and chemicals, or in smart clothing that change color with body temperature or environment.
3. Avant-garde Silhouettes - Opportunity for disruptive innovation in 3D printing and sustainable, biodegradable materials that allow for the creation of new and complex avant-garde designs.
Industry Implications
1. Fashion Industry - Fashion companies can leverage eco-friendly and sustainable materials, dyeing methods, and 3D printing to create fashion pieces and accessories that follow these trends.
2. Textile Industry - The textile industry can provide eco-friendly and sustainable fabrics and raw materials for eco-conscious fashion designers and brands.
3. Technology Industry - Technology companies can partner with fashion brands to incorporate responsive, glow-in-the-dark, and color-changing technology into fabrics and clothing designs.