Galentine's Day is a fictional holiday celebrated on February 13th by Amy Poehler's character Leslie Knope in the hit sitcom 'Parks and Rec.' Since the show aired, the holiday has taken on a life of its own and become a fun way for women around the world to celebrate with their best friends ahead of Valentine's Day.
This year, the online flower delivery service BloomThat made it easier for women to mark the special occasion with its beautiful Galentine's Day gift box. The box was called the 'Pack to the Future' and it was filled with Sugarfina rosé-flavored gummies, a rose and hibiscus face mist from Herbivore Botanicals and a hip 'The Future is Female' T-shirt from Otherwild. To make the gift box extra special, $5 from the purchase of each box was donated to Planned Parenthood.
The special Galentine's Day box from BloomThat demonstrates that consumers are eager for ways to celebrate traditional holidays such as Valentine's Day with close friends instead of family or a romantic partner.
Friendship-Celebrating Gift Boxes
BloomThat's Galentine's Day Box Celebrates Female Friendships
Trend Themes
1. Friendship-celebrating Gift Boxes - Creating more unique and personalized gift boxes focused on celebrating friendship and other relationships, not just romantic love, is an opportunity for brands to tap into the growing demand for non-traditional holiday gifts.
2. Charitable Gift Boxes - As more consumers seek out socially responsible purchases, creating gift boxes that donate a portion of sales to charity can be a disruptive innovation opportunity for brands looking to stand out in the crowded gifting space.
3. Themed Gift Boxes - Designing gift boxes around niche holidays or pop culture references, such as BloomThat's Galentine's Day box, can attract consumers looking for unique and fun gift ideas.
Industry Implications
1. Gift Services - Gift service companies could create more custom gift box options that celebrate other holidays and relationships besides traditional Valentine's Day gifts.
2. E-commerce - E-commerce websites could offer social cause-themed gift boxes to engage consumers who want to make socially conscious purchases.
3. Beauty and Fashion - Beauty and fashion brands can collaborate on themed gift boxes to tap into consumer interest in unique and trendy products, as was done with the rose and hibiscus face mist and 'The Future is Female' T-shirt in BloomThat's Galentine's Day box.