Cult Australian skincare brand Aesop has opened a shop inside the a expansive Galaxy Macau, which encompasses a shopping mall, three large hotels and several casinos. The whiteout Aesop boutique takes its place inside the sprawling complex along with international and local brands alike, who are clamoring to set expand their presence in the face of Macau growing to be considered a shopping destination.
Considered a signature Aesop store, the Macau space was designed by the brand's in-store design team. This strays from convention in that the in-house design team generally partners with a local interiors agency to give the boutique a localized feel.
The store is characterized by the use of textured paint and a monochromatic palette made from terrazzo and broken glass from Aesop bottles.
Whiteout Skincare Oases
Australian Skincare Brand Aesop Has Opened a Store at Galaxy Macau
Trend Themes
1. Expansion of International Skincare Brands - The opening of an Aesop boutique at Galaxy Macau highlights the trend of international skincare brands expanding their presence in new markets.
2. In-house Retail Design - Aesop's decision to use their in-house design team for the Macau boutique suggests a trend towards brands relying less on local interior agencies for store design.
3. Textured Paint and Monochromatic Palette - The use of textured paint and a monochromatic palette in the Aesop Macau store may inspire a trend for these design elements in other retail spaces.
Industry Implications
1. Skincare - The skincare industry may benefit from the trend of international brands expanding into new markets, and could consider similar strategies for growth.
2. Retail Design - The trend towards in-house retail design for brands like Aesop presents opportunities for companies in the retail design industry to offer their services to brands looking to revamp their store designs.
3. Interior Design Materials - The use of textured paint and monochromatic palettes in the Aesop Macau store may inspire a trend for exploring unique materials in retail and commercial interior design.