The brand Gaia Tea offers beverages and its 'Malty the Bear' product includes artisanal hot chocolate that is offered in a bear-shaped glass bottle.
The brand is based in Brooklyn, where its products are hand-crafted for consumers to enjoy. The Malty the Bear hot chocolate was inspired by malt milkshakes. It contains cocoa powder, honey crystals, and malted milk -- which is a "blend of malted grain extracts and milk dried to produce a light beige powder" that enhances the flavor and texture of milkshakes. The artisanal hot chocolate mix is offered in sealed pouches and the bear-shaped bottle, which adds an endearing appeal to the product.
Gaia Tea's Malty the Bear product works to attract consumers through its visual branding identity and its artisanal concoction.
Bear-Shaped Cocoa Packaging
The Brand Gaia Tea Offers Artisanal Hot Chocolate Powder
Trend Themes
1. Artisanal Beverage Packaging - Opportunity for brands to create unique and visually appealing packaging for artisanal beverages.
2. Creative Product Branding - Brands can stand out by incorporating creative and memorable branding elements into their products.
3. Innovative Flavor Enhancements - Developing unique flavor enhancements can elevate the taste experience of products like hot chocolate.
Industry Implications
1. Beverage Packaging - Companies specializing in beverage packaging can offer innovative and customizable solutions.
2. Food and Beverage Branding - Branding agencies can help create compelling and visually appealing brand identities for food and beverage products.
3. Food Product Development - Opportunity for food product developers to create new and interesting flavor profiles and enhancements.