We're all guilty of choosing online avatars that represent our hotter selves, and this Gabriel Jones shoot for the Urbania Magazine social media issue is a shocking editorial that depicts this phenomenon.
In the images above, an elderly woman poses as a stunning, busty redhead, while a geeky pimple-faced teen poses as a buff male model. Most shocking of all, however, is the last image, in which an older male dons the avatar of an innocent little girl.
Implications - This stunning photo shoot was assembled by a crack team of talented people. The art direction is courtesy of Simon Beaudry of the Bos Agency, the styling was done by Melissa Matos, and hair & make=up was completed by Amelie Bruneau-Longpre.
Online Alter Ego Shoots
The Shocking Gabriel Jones Shoot for Urbania Magazine Social Media Issue
Trend Themes
1. Virtual Identity Transformation - This shocking photo shoot highlights the trend of people creating online avatars that don't represent their actual selves.
2. Fantasy Self-representation - The Gabriel Jones shoot for Urbania Magazine reveals the trend of individuals using online avatars to portray a more idealized version of themselves.
3. Social Media Persona Alteration - The images in this editorial expose the trend of people adopting different personas on social media platforms to project a desired image.
Industry Implications
1. Fashion and Lifestyle - This photo shoot offers disruptive innovation opportunities for fashion brands and lifestyle companies to tap into the desire for transformation and self-expression through online avatars.
2. Digital Marketing and Advertising - The trend of virtual identity transformation showcased in this shoot presents new avenues for digital marketing and advertising agencies to explore targeted campaigns and messaging strategies.
3. Technology and Online Platforms - Technology companies and online platforms can take advantage of the fantasy self-representation trend by developing tools and features that allow users to easily create and customize their virtual identities.