We're all guilty of choosing online avatars that represent our hotter selves, and this Gabriel Jones shoot for the Urbania Magazine social media issue is a shocking editorial that depicts this phenomenon.
In the images above, an elderly woman poses as a stunning, busty redhead, while a geeky pimple-faced teen poses as a buff male model. Most shocking of all, however, is the last image, in which an older male dons the avatar of an innocent little girl.
Implications - This stunning photo shoot was assembled by a crack team of talented people. The art direction is courtesy of Simon Beaudry of the Bos Agency, the styling was done by Melissa Matos, and hair & make=up was completed by Amelie Bruneau-Longpre.
Online Alter Ego Shoots
The Shocking Gabriel Jones Shoot for Urbania Magazine Social Media Issue
Trend Themes
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Virtual Identity Transformation — This shocking photo shoot highlights the trend of people creating online avatars that don't represent their actual selves.
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Fantasy Self-representation — The Gabriel Jones shoot for Urbania Magazine reveals the trend of individuals using online avatars to portray a more idealized version of themselves.
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Social Media Persona Alteration — The images in this editorial expose the trend of people adopting different personas on social media platforms to project a desired image.
Industry Implications
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Fashion and Lifestyle — This photo shoot offers disruptive innovation opportunities for fashion brands and lifestyle companies to tap into the desire for transformation and self-expression through online avatars.
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Digital Marketing and Advertising — The trend of virtual identity transformation showcased in this shoot presents new avenues for digital marketing and advertising agencies to explore targeted campaigns and messaging strategies.
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Technology and Online Platforms — Technology companies and online platforms can take advantage of the fantasy self-representation trend by developing tools and features that allow users to easily create and customize their virtual identities.