The FW12 Dot Camo collection should not be confused with spotted camouflage clothing. Instead, it combines two fashion fads into one: polka dots and camouflage patterns. A collaborative effort between two Japanese labels, THE CONTEMPORARY FIX and SWAGGER, it bridges the gap between the clean constructions of the first and the loud hip hop aesthetics of the latter. A surprisingly strong visual, the unique pattern makes a bold statement.
Available at the online shop Megaseek, the FW12 Dot Camo collection is comprised of jackets, shorts and vests. Designer Takeshi Osumi and creative director Yuichi Yoshii show that remixing existing prints and patterns is one way to create something that has not been seen before and can be appreciated on more than one level.
Spotted Incognito Menswear
The FW12 Dot Camo Collection Combines Two Popular Patterns
Trend Themes
1. Dot Camo Fashion - This trend combines polka dots and camouflage patterns to create unique and bold clothing.
2. Remixed Prints - The concept of remixing existing prints and patterns to create new designs is a disruptive innovation opportunity.
3. Collaborative Fashion - Collaborations between different fashion labels can bridge the gap between different aesthetics and create visually strong collections.
Industry Implications
1. Fashion - The fashion industry can explore the trend of dot camo fashion and remixing prints to create innovative clothing designs.
2. Retail - By stocking and promoting collaborative collections like the FW12 Dot Camo, retailers can tap into new and unique fashion trends.
3. Design - Designers can experiment with remixing prints and partnering with different labels to create visually arresting and original collections.