Many are calling the current tumultuous employment landscape the "The Great Resignation" period and to celebrate, F!VE Drinks Co has launched two new ready-to-drink canned cocktail bundles. Appropriately titled the 'Smell You Later Bundle' and the 'The Back To Work Work Work Work Work Bundle' the new bundles commemorate those leaving their jobs for different career opportunities.
The Smell You Later Bundle features 60 cans with a variety of Moscow Mule, Margarita, Mojito, Gin & Tonic, and Watermelon Vodka Soda alongside a mug that reads "My Cocktail Mug." The Back to Work Work Work Work Work Bundle, on the other hand, features the same mix of 60 cans and a "F!VE o’clock coffee mug." Both are available to purchase online.
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
Trend Themes
1. Resignation-themed Products - The trend of creating products specifically related to resignations or leaving jobs presents an opportunity for companies to tap into people's emotions during a time of transition.
2. Ready-to-drink Canned Cocktails - The trend of offering consumers convenient and portable cocktail options in a can presents an opportunity for beverage companies to capitalize on the on-the-go lifestyle trend.
3. Celebratory Bundles - The trend of creating bundles for specific occasions, such as resignations, presents an opportunity for companies to offer unique and personalized experiences to customers.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of offering consumers convenient and portable cocktail options in a can, as well as creating unique and personalized celebratory bundles.
2. Retail - The retail industry can tap into the trend of creating resignation-themed products by offering items related to job transitions and other life milestones.
3. E-commerce - The growing trend of e-commerce allows companies to reach a wider audience with their celebratory bundles and other products related to resignations and life transitions.