Right now, top innovators from across the globe are pouring over their notes from Future Festival 2017, "the world's best innovation conference." While some came to learn how to supercharge innovation within their company, others benefits from the trends and insights collected and shared by Trend Hunter's experienced team of research experts. Najeeb Khan is one such attendee that came away from Future Festival filled with new ideas -- many of which he shared in his review for the Huffington Post.
In his overview of Future Festival, Khan explains that understanding the future is key to long-term success in any industry. More specially, he note that shifts such as Omnichannel Assistance, Incentivized Mobile, Managerial Education, and Interactive Display & Merchandising are the result of rapidly changing consumer behavior. As Khan notes, Future Festival not only highlighted the importance of understanding these specific trends, but also constantly innovating to stay abreast of change. Khan argues, "As trends keep changing, a business must build in processes and structures within their organizations to act on it. Because ultimately, knowledge of trends without action is just a dinner conversation."
Read the full article from the Huffington Post, here.
Future Festival in the Huffington Post
Najeeb Khan Shares His Takeaways from Future Festival 2017
Trend Themes
1. Omnichannel Assistance - Opportunity for businesses to integrate multiple channels and provide seamless customer experiences.
2. Incentivized Mobile - Potential for businesses to leverage mobile technology to incentivize customer engagement and drive sales.
3. Managerial Education - Opportunity for businesses to invest in ongoing education for managers to adapt to rapidly changing consumer behavior.
Industry Implications
1. Retail - Retailers can adopt omnichannel strategies to enhance customer experience and drive sales.
2. Mobile Technology - Mobile providers and app developers can explore ways to incentivize users and drive consumer engagement.
3. Education - Educational institutions can offer managerial education programs to help professionals stay ahead of changing consumer trends.