The newest razor innovation to be debuted by Gillette is the Fusion ProGlide with FlexBall, which was launched on April 29th, 2014 in New York City with a celebrity appearance by Omar Epps, and a live performance by indie group Phantogram.
Offering a new technology that features a razor system that incorporates a handle that conveniently adjusts and alters to the shape and contours of your face, the newest Fusion ProGlide is helping to make clean shaving a lot easer. Offering a revolutionary pivoting design that aims to make shaving more comfortable and efficient, the Fusion ProGlide with FlexBall utilizes its engineered blades, strong grip and adjustable handle to make an traditionally burdensome routine more enjoyable.
Unveiled at New York’s Highline Ballroom where ‘Resurrection’ actor Omar Epps provided a live shaving demonstration, the Fusion ProGlide with FlexBall is offering cutting-edge technology that is sure to enhance traditional shaving routines with more precision and control.
Live Razor Shaving Launches
Gillette's Fusion ProGlide with FlexBall is Unveiled in New York City
Trend Themes
1. Adjustable Razor Handles - The Fusion ProGlide with FlexBall introduces an adjustable handle that adapts to the contours of the face, creating opportunities for customization and improved comfort during shaving.
2. Pivoting Razor Design - The Fusion ProGlide with FlexBall features a pivoting design that aims to make shaving more comfortable and efficient, opening up possibilities for other industry players to explore similar innovations.
3. Improved Shaving Accuracy - The engineered blades and strong grip of the Fusion ProGlide with FlexBall offer increased precision, driving the need for other companies to focus on enhancing shaving accuracy.
Industry Implications
1. Razor Manufacturing - The razor manufacturing industry can capitalize on the adjustable handle and pivoting design to create innovative shaving products that provide superior comfort and customization.
2. Personal Grooming Products - The personal grooming products industry has an opportunity to develop new shaving tools with adjustable features and improved precision for a more enjoyable shaving experience.
3. Celebrity-endorsed Products - Celebrity endorsements can greatly benefit the shaving industry, as demonstrated by Omar Epps' live demonstration of the Fusion ProGlide with FlexBall, creating potential for more collaborations in the future.