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The Furrion Elysium RV Showed Off a Luxury Design at CES 2017

While some would argue that recreational vehicles (RVs) are not associated with a luxurious lifestyle, the Furrion Elysium aims to change this perception. Featuring a truly luxury design, the Furrion Elysium is packed with an open-air hot tub, a rooftop deck and even a mini personal helicopter.

The interior space of the Furrion Elysium RV is even more luxurious than the exterior with a number of features that make it a contender for being nicer than the average home. An induction cooktop, dishwasher and even a fireplace round off the Furrion Elysium RV as being a fantastic way to partake in glamping as you see the great outdoors. The vehicle is a conceptual creation from the brand and purported to cost several million if it were to ever make it to market.
Trend Themes
1. Luxury Rvs - The trend of incorporating luxurious amenities in recreational vehicles creates opportunities for companies to innovate in the RV industry and appeal to high-end consumers.
2. Multi-functional Rvs - The trend of adding diverse features to recreational vehicles such as personal helicopters and hot tubs provides a disruptive innovation opportunity for companies looking to differentiate themselves in the market.
3. Mobile Homes - The trend of incorporating home features such as induction cooktops and fireplaces in RVs offers disruptive innovation opportunities for manufacturers and designers to create mobile homes suited for a luxurious lifestyle.
Industry Implications
1. RV Manufacturing - Manufacturers can focus on creating more luxurious and multi-functional RVs, appealing to high-end consumers with discretionary income.
2. Luxury Home Features - The incorporation of various luxury home features in RVs provides opportunities for home appliance and outdoor recreational equipment manufacturers to expand into the RV market.
3. Aviation - The feature of a mini personal helicopter in an RV creates innovation opportunities for aviation companies to develop compact, high-end, and accessible airborne vehicles.

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