Millennials have a different mindset when it comes to ownership than their older cohorts, and Furlenco is a company that lets them take possession of the furniture in a more affordable and modern way. The service offers furniture for rent, meaning that consumers pay low monthly rates for their furniture rather than taking on a large financial burden up front.
Furlenco, an India-based company, offers furniture as individual pieces or in sets -- essentially, however the consumer sees fit. The benefit with Furlenco, though, is that the company has hundreds of sets of furniture that have been assembled in a way that the company knows looks good. For the aesthetically blind, that means a nice-looking room no matter what. For those with good taste, the furniture sets remove the worry of buying several pieces from different retailers without actually seeing whether they go together in person.
Flexible Furniture Rentals
Furlenco Lets Users Rent Their Furniture Rather Than Owning It
Trend Themes
1. Flexible Furniture Rentals - Disruptive innovation opportunity: Expanding the market for furniture by offering a more affordable and convenient alternative to traditional ownership.
2. Affordable Monthly Rates - Disruptive innovation opportunity: Creating a flexible pricing model that appeals to Millennials by allowing them to enjoy furniture without the financial burden of purchasing it outright.
3. Curated Furniture Sets - Disruptive innovation opportunity: Simplifying the furniture shopping experience by offering pre-assembled sets that guarantee a cohesive and stylish look for consumers.
Industry Implications
1. Furniture Rental Services - Disruptive innovation opportunity: Providing a platform for consumers to access furniture without the need for ownership, revolutionizing the way people furnish their homes.
2. Interior Design - Disruptive innovation opportunity: Partnering with furniture rental services to offer curated and visually appealing furniture sets, transforming the way interior designers approach designing spaces.
3. E-commerce - Disruptive innovation opportunity: Incorporating furniture rental services into online shopping platforms, catering to the changing consumer preferences for convenience and flexibility.