Using a series of funny post-it notes to describe the arduous life of parenting and to provide helpful tips, work-at-home dad Chris Illuminati’s series of witty postings are blowing up.
Inspired by his first (hilarious by-mistake note) "feed baby, change baby, don’t feed baby to the cat" note, the witty father started posting the funny post-it notes on a Tumblr page ‘Message With A Bottle.'
So instead of leaving the notes around the house to just humor himself, the dad started sharing them and gained thousands of other parents as fans on social media platforms.
"There are hundreds of thousands of parents out there just like me. Parenting sucks a good majority of the time, but we all accept that fact, and move on with our lives. I’ve also learned NO MATTER WHAT I DO I’m screwing up my kid in some way. So I stopped trying to be perfect," says Illuminati.
Parenting Post-It Notes
These Funny Post-It Notes Provide Helpful Tips
Trend Themes
1. Parenting Humor Trends - The rise of witty and relatable parenting humor creates an opportunity for brands to create comedic content that resonates with parents.
2. Post-it Notes Marketing Trends - Post-it notes remain a popular tool for marketers to promote their brands in a creative and memorable way.
3. Parenting Advice Trends - The popularity of funny and helpful parenting post-it notes creates an opportunity for parenting experts and influencers to create and share relatable and actionable tips for parents.
Industry Implications
1. Parenting and Family Industry - Parenting humor and advice can create disruption in the market and attract new audiences to the parenting industry.
2. Stationery and Office Supply Industry - The rise in popularity of using post-it notes as a marketing tool creates opportunities for companies specializing in stationery and office supplies to cater to this trend.
3. Social Media and Digital Marketing Industry - Social media platforms provide a huge opportunity for brands to reach out to parents through creative and humorous content that resonates with the target audience.