KFC may be best known for its fried chicken, but now the brand is trying its hand at something sweet with the limited launch of a new Funnel Cake Fries dish.
KFC recently announced that it has begun testing out a new Funnel Cake Fries dish at select locations in Kansas City, St. Louis, Omaha, northwestern Arkansas, and southeastern Oklahoma. Just as the name suggests, the new Funnel Cake Fries takes everyone's favorite state fair treat and offers it up in a fun, dippable format. Each order of Funnel Cake Fries consists of crispy pieces of fried batter sprinkled with a generous dusting of powdered sugar. As the brand describes the new offering, "These Funnel Cake Fries have a warm, fluffy interior and crispy outside crunch, perfectly dusted in powdered sugar, just like you remember. Plus, they are perfectly sized for on-the-go snacking."
Dippable Funnel Cake Fries
KFC is Testing Out New Funnel Cake Fries Dish in Select Markets
Trend Themes
1. Funnel Cake Dessert - The trend of transforming classic desserts into fun, dippable formats presents opportunities for innovative twists on beloved treats.
2. Limited Launch Testing - Limited launches of new products in select markets gives brands the opportunity to test new ideas without risking a large investment.
3. On-the-go Snacking - The demand for portable snacking options creates opportunities for businesses to create convenient, hand-held versions of classic snacks and desserts.
Industry Implications
1. Fast Food - Fast food restaurants can expand their dessert menus and offer new, unique desserts to attract more customers.
2. Food Manufacturing - Food manufacturers can capitalize on the trend of transform classic desserts and create innovative, new snacks and desserts that are dippable or easily portable.
3. Tourism and Entertainment - Businesses in tourism and entertainment industries can take advantage of the popularity of state fair food and incorporate unique, dippable twists on classic desserts into their offerings to attract more customers.