Crumbl is ushering in the official start of summer with the debut of several tasty new treats, including the new Funnel Cake Cookie, Chocolate Strawberry Cup, and Dubai-Style Chocolate Strawberry Cup.
If you're a fan of classic amusement park treats, you'll love Crumbl's new Funnel Cake Cookie. This buttery cookie is served warm and made with a delicious combination of condensed milk and cookie crumbs. The whole thing is then topped with a buttery glaze and a dusting of powdered sugar, just like actual funnel cake.
However, if something a little lighter is up your alley, the new Chocolate Strawberry Cup or Dubai-Style Chocolate Strawberry Cup, may be a better fit. Both feature layers of ripe strawberries and milk chocolate. The Dubai-Style cup also includes pistachio cream and toasted kataifi.
All three of Crumbl's new treats are available from June 22 through until June 27, 2026.
Chewy Funnel Cake Cookies
Crumbl's New Funnel Cake Cookie is Summer Ready
Trend Themes
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Carnival-inspired Desserts — Classic fairground flavors are being reimagined as premium bakery items, creating whitespace for nostalgic limited-time products with broad seasonal appeal.
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Limited-time Treat Drops — Short availability windows are turning dessert launches into event-based purchases, supporting repeat visits and social sharing around rotating menus.
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Global Flavor Mashups — Regional dessert influences such as Dubai-style chocolate, pistachio cream, and kataifi are adding novelty to familiar formats and expanding premium indulgence cues.
Industry Implications
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Specialty Bakery — Warm, highly decorated cookies and layered dessert cups show how bakeries can differentiate through sensory formats, theatrical toppings, and flavor storytelling.
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Quick-service Restaurants — Dessert-focused chains are using seasonal innovation to drive traffic beyond core meal occasions and compete for impulse purchases.
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Confectionery Retail — Chocolate, fruit, and textured inclusions are moving into portable cup-based desserts, reflecting opportunities for packaged indulgences inspired by fresh bakery experiences.