Mindright makes functional snack bars that are formulated to support brain health and boost moods and they do so by leaning into the potent power of adaptogenic ingredients. Available in varieties like Blueberry Amond, Peanut Butter Cup and Toasted Coconut, the snack bars boast plant-based sources of protein, plus MCT to fuel the brain. Additionally, the free-from bars are made without dairy or gluten.
The bars intentionally include adaptogens like ginseng to balance moods and ashwagandha for calm, and as such Mindright describes that it makes "the only bar of its kind to support your feel-good mood."
A spike in stress during the pandemic is leading people to seek out products that help with adapting to stress, especially those bolstered by adaptogens.
Mood-Boosting Snack Bars
Mindright's Functional Snack Bars Share the Benefits of Adaptogens
Trend Themes
1. Adaptogenic Snack Bars - A trend of including adaptogenic ingredients in functional snack bars to support brain health and boost mood.
2. Stress-adapting Products - A trend of people seeking products that help adapt to stress, especially those containing adaptogens.
3. Free-from Functional Foods - A trend of making functional food products without common allergens like gluten and dairy.
Industry Implications
1. Functional Foods - Functional food industry has an opportunity to include adaptogens in their products in response to customers' demand for stress-relieving and mood-boosting formulas.
2. Snack Bars - Snack bar industry has an opportunity to explore functional, adaptogenic ingredients and free-from formulas to provide healthier snack options.
3. Health and Wellness - The health and wellness industry has an opportunity to offer stress-reducing and mood-boosting products that include adaptogens and cater to consumers' dietary restrictions.