PrettyLitter fills a niche in the market of functional kitty litters which are commonly technologically enhanced and often a bit pricy. The product is convenient and high-performing. Made from natural minerals, the ultra-premium option traps odor instantly and eliminates moisture, easing the chores affiliated with cat ownership. The product is offered as a monthly subscription that can be catered to consumer specifications.
Perhaps the biggest selling point of the functional kitty litter is that it actively monitors the health of the furry companion. The litter changes color to indicate whether the cat has a potential health issue. Blue suggests that the animal might have certain types of urinary tract infections. Orange signifies metabolic acidosis and kidney tubular acidosis, while red points to bladder inflammation, stones or urinary tract infection.
Colour-Changing Functional Kitty Litters
PrettyLitter Monitors the Health of One's Pet Companion
Trend Themes
1. Functional Kitty Litters - The trend of technologically enhanced and convenient kitty litters that offer health monitoring opportunities for pets.
2. Monthly Subscription Services - The trend of offering functional kitty litters as a monthly subscription service, providing convenience and customization for consumers.
3. Color-changing Indicators - The trend of using color-changing indicators in kitty litters to monitor the health of pets and detect potential health issues.
Industry Implications
1. Pet Care - The industry of pet care, which can explore disruptive innovation opportunities in developing functional kitty litters that monitor pet health and provide convenient solutions for pet owners.
2. Technology - The technology industry can explore the opportunity to develop innovative color-changing indicators and sensors for functional kitty litters that can accurately monitor and detect pet health issues.
3. Subscription Services - The subscription services industry can find disruptive innovation opportunities by offering customizable monthly subscription plans for functional kitty litters that provide convenience and peace of mind for pet owners.