The Functional Chocolate Company released a pair of functional chocolate bars that help to "address two of the most common everyday health realities — trouble sleeping and trouble staying awake." The Energy & Sleepy chocolate bars are made with vegan and fair trade chocolate that's enhanced with vitamins, botanicals and other beneficial ingredients.
Sleepy Chocolate shares an enjoyable way to experience the powerful properties of ingredients like chamomile, valerian, lavender and lemon balm, plus other functional additions like magnesium and melatonin. The Blueberry Lavender-flavored Functional Chocolate is designed to help promote sound nights of rest without causing effects the next day.
The Espresso Crunch Energy Chocolate provides the opposite experience with taurine, L-Tyrosine, schizandra berry and green tea extract, plus a patented cocoa-based ingredient called Chocamine.
Functional Chocolate Bars
The Functional Chocolate Company's New Bars Address Everday Concerns
Trend Themes
1. Functional Chocolate - The development of functional foods in the chocolate industry presents opportunities for companies to address consumer health concerns and expand product offerings.
2. Sleep Aid Supplements - The inclusion of sleep-inducing ingredients like chamomile, valerian, and melatonin in chocolate bars presents a disruptive opportunity for companies in the sleep aid supplement industry to create innovative products with wider consumer appeal.
3. Energy Supplements - The use of ingredients like taurine, L-Tyrosine, schizandra berry, and caffeine in chocolate bars presents a potential opportunity for companies in the energy supplement industry to expand product offerings and create more convenient ways for consumers to consume energy-boosting supplements.
Industry Implications
1. Chocolates and Confectioneries - The Functional Chocolate Company's development of functional chocolate bars hints at a new trend in the chocolate and confectionery industry that could benefit from a focus on health and wellness, leading to the creation of innovative products and a new brand image.
2. Sleep-aid Supplements - The inclusion of sleep-inducing ingredients in chocolate bars designed to help promote a good night's sleep presents a potential opportunity for companies in the sleep-aid supplement industry to develop novel and inventive products that appeal to consumers of all ages.
3. Energy Supplements - The addition of energy-boosting ingredients to chocolate bars provides an opportunity for companies in the energy supplement industry to expand their market share by creating more convenient, accessible, and tasty ways for consumers to consume their supplements.