Babybel is introducing its first range of functional cheese snacks with Babybel Plus+ and these products are enriched with added benefits from vitamins or probiotics. These new snacks help to recognize that the way families are snacking has changed since the start of the pandemic.
The Babybel Plus+ Probiotic is packed with billions of live and active cultures from the LGG probiotics strain, which has been shown to be helpful for supporting immune health. There's also the Babybel Plus+ Vitamins, which boasts added Vitamins A and B12 to support eye health and the metabolism. Both of these functional dairy snacks from Babybel are wrapped in the same signature red wax as ever, yet they can be found within pouch packaging for convenient snacking breaks in between work-from-home meetings or virtual classes.
Functional Cheese Snacks
Babybel Plus+ Snacks are Enriched with Vitamins and Probiotics
Trend Themes
1. Functional Cheese Snacks - The rise of functional cheese snacks offers an opportunity to innovate new products enriched with added benefits from vitamins or probiotics.
2. Convenient Snacking - The changing snacking habits due to the pandemic show potential to create new packaging and convenient snacking solutions for work-from-home meetings or virtual classes.
3. Vitamin and Probiotic Supplementation - Consumers' growing interest in vitamin and probiotic supplements creates space for innovation in functional foods and snacks containing added vitamins and probiotics.
Industry Implications
1. Dairy Industry - The dairy industry can explore opportunities for functional food and beverage innovation to meet the growing demand for health-conscious snacks and supplements.
2. Packaging Industry - The packaging industry can develop new packaging solutions for on-the-go convenient snacking, particularly for work-from-home and virtual class settings.
3. Nutraceutical Industry - The nutraceutical industry can tap into the growing trend of vitamin and probiotic supplementation in the form of functional snacks enriched with these nutrients.