Ferrara is reinvigorating its fruit snacks with a new brand by the name of Funables that boasts high-quality ingredients and playful packaging. The products were developed to provide a fun and entertaining eating experience for kids, as well as an option that parents would feel good about providing for their children. Made with real fruit puree, the fruit snacks are a source of Vitamins A, C and E.
Alongside packs that feature officially licensed characters like Batman and Barbie, Funables includes plenty of other designs that invite kids to play. There's even a Tic Tac Toe pack that features an individual pouch that unfolds to become a game board, plus dual-flavor fruit snack pieces that can be used as gaming pieces depending on the way they're oriented.
Play-Focused Fruit Snacks
Funables Inspire Fun and Entertaining Eating Experiences for Kids
Trend Themes
1. Playful Snack Packaging - There is a new opportunity for companies to create snack packaging that doubles as a game board or allows for interactive play while snacking.
2. Healthy Kid-friendly Snacks - There is an opportunity for companies to innovate and create healthier snacks for children that are still fun and entertaining to eat.
3. Licensed Character Tie-ins - There is a trend towards collaborations between companies and popular licensed characters to create fun and engaging snack products.
Industry Implications
1. Food and Beverage - There is an opportunity for companies in the food and beverage industry to create innovative, healthier snacks that appeal to children.
2. Entertainment - There is an opportunity for companies in the entertainment industry to collaborate with food and beverage companies to create exciting, licensed snack products.
3. Toy and Game - There is an opportunity for companies in the toy and game industry to develop snack products that can be used as either a toy or a game for children.