To announce its 'Summer Cheerance' event, this year on Twitter Honda is rolling out a fun social media campaign that's all about spreading the good vibes. The #Cheerance event lasts five days and as described by Honda, it involves sharing "Funny, crazy or just plain weird cheer videos, memes and GIFs," on Twitter to people who could benefit from having their day brightened. It's common to see memes and GIFs online, but they're rarely embraced by brands to this extent. Honda's goal is to spread cheer to three million people and when the goal is reached, a $100,000 donation will be made to The Pediatric Brain Tumor Foundation.
In addition to replying to Twitter posts with amusing content, the campaign is also being launched alongside Cheer Detectors in retail locations and a Summer Cheerance station on Pandora, full of feel-good tunes.
Meme-Filled Car Campaigns
Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles
Trend Themes
1. Social Media Campaigns - Disruptive innovation opportunity: Embracing memes and GIFs as a unique way to engage with and promote a brand on social media.
2. Feel-good Marketing - Disruptive innovation opportunity: Creating campaigns that aim to spread cheer and positivity, tapping into the desire for uplifting content in the digital age.
3. Brand Partnerships - Disruptive innovation opportunity: Collaborating with charitable organizations to achieve marketing goals and make a positive impact in communities.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Utilizing social media and digital platforms to connect with consumers in a fun and engaging way, creating brand loyalty.
2. Advertising Industry - Disruptive innovation opportunity: Exploring unique and creative ways to incorporate memes, GIFs, and other user-generated content into marketing campaigns for brands.
3. Music Streaming Industry - Disruptive innovation opportunity: Creating dedicated channels or stations within music streaming platforms that curate feel-good music playlists and tie them to brand promotions.