Cult Marshmallow Lessons

A Sneak Peak Into the Peeps Factory Before Easter

This photo documentary offers a sneak peak into the Peep factory, highlighting the steps in the official ‘making-of’ procedure for these sugary Easter cult icons.

If you don’t know what marshmallow Peeps are, I suggest you go on YouTube and look them up pronto. With Easter right around the corner, you’ll be bound to find these artificially colored squishy candy chicks and rabbits in your local grocery store or Walmart, and when you do, I dare you to throw one in the microwave!
Trend Themes
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3. Microwave Experiment - Disruptive innovation opportunity: Offer a microwave-safe version of marshmallow Peeps for customers to experiment with different cooking methods.
Industry Implications
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3. Entertainment - Disruptive innovation opportunity: Collaborate with content creators to produce engaging videos and tutorials featuring marshmallow Peeps as a fun and educational activity.

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