Many ready-to-drink cocktails are packed with hidden sugars and Phreshly is on a mission to offer an alternative that's alcoholic but also wellness-focused. With Phreshly, the co-founders found themselves asking: "If I want to have a cocktail at say 7PM and go to sleep by 9PM to 10PM, what effects am I going to have when I wake up in the morning if I want to go to work or go work out and carry on in my day?"
Phreshly's ready-to-drink cocktails not only promote mindful indulgence but also convenience and education, as the products are designed to be easy to order—and reorder—on an ongoing basis and offer insight into the alcohol industry—including the fact that many alcohol products are not in fact vegan because they use ingredients like isinglass and pepsin.
Phreshly's vibrant flavors came to fruition thanks to Phreshly's commitment to working with minority-owned farms.
Feel-Good Full-Strength Cocktails
Phreshly's Alcoholic Cocktails are Wellness-Focused
Trend Themes
1. Wellness-focused Cocktails - There is an opportunity for the creation of more health-conscious alcoholic beverages that cater to individuals who want to indulge without feeling guilty.
2. Convenient Alcoholic Products - The creation of ready-to-drink cocktails makes it possible for individuals to enjoy a well-crafted beverage without the trouble of having to make it themselves.
3. Transparency in the Alcohol Industry - There is an opportunity to provide customers with more information about the ingredients used in the production of alcoholic products.
Industry Implications
1. Alcoholic Beverage - As more people become health conscious, there is an opportunity to create more wellness-focused alcoholic beverages.
2. Food and Farming - With a focus on using ingredients from minority-owned farms, the food and farming industry could explore similar partnerships with other beverage manufacturers.
3. E-commerce - The creation of an online platform where people could easily order and reorder ready-to-drink cocktails could disrupt the traditional alcohol retail industry.