This next collection is from a brand that I feel has really done a good job at creating its image; the FUCT Fall/Winter 2012 Lookbook is a testament to that.
FUCT stands for "Friends You Can Trust," which is appropriate considering its 2012 lookbook is something you can count on for inspiration. All of the photographs were shot by photographer Adam Rossiter, who captures a vibe in these photos that gives off the feeling that you have to be a genuine badass to wear these clothes. The hoodies, t-shirts and caps of the collection are all pretty simple and often feature just the simple letters f-u-c-t.
The style of the lookbook and the way in which the company has branded itself works in perfect synergy. If you go to their website, you will be greeted by a strong visual video that is worth checking out.
Skateboarding Streetster Styles
The ‘FUCT Fall/Winter 2012 Lookbook’ is Direct
Trend Themes
1. Skateboarding Fashion - Opportunity for brands to create edgy and stylish streetwear collections inspired by skateboarding culture.
2. Branded Photography - Potential for photographers to collaborate with brands to capture the essence and image of the brand through visually striking lookbooks.
3. Minimalist Typography - Chance for designers to embrace simple and bold typography in apparel design, conveying a strong message with minimalistic lettering.
Industry Implications
1. Apparel - Apparel brands can tap into the skateboarding streetwear trend and create collections that reflect the edgy vibe.
2. Photography - Photographers specializing in fashion and branding can offer their services to brands looking to create visually captivating lookbooks.
3. Design - Designers with expertise in typography and apparel design can collaborate with brands to create minimalist and impactful clothing designs.