Bombay Sapphire recently opened the doors to FRUTERÍA, a vibrant Spanish deli and tapas bar, created in partnership with artist Coco Davez. The greengrocer-themed pop-up is a destination for unique shopping, food and drink experiences and it speaks to those who want to do something different during the festive season. As a whole, the beautifully curated and colorful space brings the spirit of Spain to Shoreditch.
At the pop-up, there are Spanish dishes and cocktails to enjoy, as well as collectibles to pick up on-site designed by Davez. Some of the special pieces include lemon-infused olive oil, Spanish almonds, lemon preserve and Mediterranean olives, which promise to make meaningful gifts thanks to artfully designed packaging. The pop-up is also the place to pick up bottles of Bombay Sapphire Premier Cru Murcian Lemon.
Vibrant Greengrocer Pop-Ups
Bombay Sapphire's FRUTERÍA Brings Spain to Shoreditch
Trend Themes
1. Pop-up Shops - Opening temporary retail spaces can create unique shopping experiences for customers, increase brand awareness and test new products.
2. Culinary Tourism - Creating food and drink experiences that are culturally authentic can attract tourists and locals seeking new dining experiences.
3. Artisanal Products - Offering unique, locally-produced goods with artistic packaging can increase the perceived value and desirability of products for gift-givers and collectors alike.
Industry Implications
1. Food and Beverage - Developing new, culturally-authentic food and drink concepts like FRUTERÍA can attract customers and differentiate brands in a crowded market.
2. Art and Design - Partnering with artists and designers like Coco Davez can create innovative and visually striking collaborations that attract attention and drive sales.
3. Retail - Creating unique shopping experiences like the FRUTERÍA pop-up can help retailers stand out and offer customers a reason to visit physical stores rather than shopping online.