Gingham designs, seersucker fabric, and sweetheart necklines can be found in Fruity Booty’s newest summer swimwear collection. The collection channels the aesthetics of summer, drawing on nostalgia for a comprehensive collection of bikini silhouettes. Fruity Booty was established in 2018 to provide mindful and sustainable lingerie and swimwear that walks the line between sexy and practical by keeping up with modern trends.
Founded by Hattie Tennant and Minna Bunting in Soho, the brand has dropped multiple bikini styles, including ‘THE ELETTRA BIKINI,’ ‘THE ZOE BIKINI,’ and more. The campaign was shot in Athens, Greece, showcasing a whimsical lookbook that celebrates ‘The Corazon’ swimwear collection.
The collection is available on the Fruity Booty website, just in time for beach season.
Sophisticated Seasonal Swimwear
Fruity Booty's First Swimwear Line Deep Dives Into Summer
Trend Themes
1. Summer Swimwear Collection - Opportunity for swimwear brands to channel summer aesthetics and nostalgia, while providing mindful and sustainable fashion options.
2. Gingham and Seersucker Fabric - Trend for nostalgic and retro fabrics to make a comeback in modern swimwear designs.
3. Mindful and Sustainable Fashion - Growing demand for fashion brands to prioritize sustainability and ethical practices, creating an opportunity for startups like Fruity Booty.
Industry Implications
1. Swimwear - Opportunity for established and emerging swimwear brands to innovate and differentiate through unique design elements, sustainability, and ethical practices.
2. Fashion - Opportunity for the fashion industry to prioritize sustainability and ethical practices, contributing to a more mindful and conscious fashion landscape.
3. E-commerce - Growing popularity of online shopping offers an opportunity for startups like Fruity Booty to disrupt the traditional retail model and offer sustainable fashion options directly to consumers.