Evian 'Fruits & Plants' is a new natural mineral water range that introduces flavorful hints of fruit and botanical ingredients. There are currently three types of beverages in the range, which include Grape Juice Rose, Lemon Juice Elderflower and Raspberry Juice Verbena.
Many consumers are seeking out alternatives to sugar-laden products with food and beverages that get their natural sweetness and flavor from floral elements. As well as satisfying a desire for good health, these kinds of botanical products provide the flavor experimentation people crave.
On the product pages for these new Fruits & Plants drinks, Evian includes an in-site tool that makes it possible for consumers to take a selfie with the product. This is significant because the brand has always strived to represent itself as the embodiment of youth.
Botanical Mineral Water
Evian 'Fruits & Plants' Combines Mineral Water and Botanicals
Trend Themes
1. Botanical Beverages - The rise of botanical products in the beverage industry presents opportunities for creating flavorful and natural alternatives to traditional sugary drinks.
2. Floral Flavor Experimentation - Consumers' desire for new and exciting flavors drives the need for innovative botanical combinations in food and beverage products.
3. Branded Selfie Tools - Incorporating selfie tools into product experiences allows brands to connect with consumers on a personal level and cater to the growing prominence of social media.
Industry Implications
1. Beverage - The beverage industry can tap into the growing demand for botanical beverages by creating refreshing and flavorful drink options that are naturally sweetened and infused with botanical ingredients.
2. Food - The food industry can explore the use of botanical elements to create unique and enticing flavors in various food products, appealing to consumers looking for natural alternatives to enhance their culinary experiences.
3. Social Media Marketing - The inclusion of branded selfie tools in product experiences presents opportunities for social media marketers to engage consumers in interactive and shareable content, strengthening brand visibility and connection.