There are already plenty of traditional fruit liqueur products on the market, but Coxy's Kent Liqueurs add interest and variety to what's currently available. Flavors from the brand include exotic ingredient fusions like Raspberry & Rose, Plum & Cardamom and Strawberry & Chilli, which put an emphasis on fruit and botanical ingredients.
When Sand Creative worked on the branding for Coxy's Kent Liqueurs, it sought "to shake off the dusty 'back of the cabinet' image of liqueurs." To convey that these liqueurs are far from ordinary, the agency opted to combine the image of the famous white horse of Kent and its pet dog Minstrel's head.
Botanical ingredients are now coming into the spotlight as many consumers seek novel flavors that won't compromise health.
Botanical Fruit Liqueurs
Coxy's Kent Liqueurs Come in Unexpected Flavors Like Plum & Cardamom
Trend Themes
1. Botanical Liqueurs - Brands can take advantage of botanical ingredients to offer consumers novel liqueur flavors with potential health benefits.
2. Exotic Flavor Fusions - Brands can differentiate themselves by offering unexpected flavor pairings such as Plum & Cardamom and Strawberry & Chilli.
3. Rebranding Liqueurs - Liqueur brands can revamp their image and attract a younger audience with creative rebranding efforts like combining iconic local symbols with pets.
Industry Implications
1. Alcoholic Beverages - The alcohol industry can embrace the trend of botanical liqueurs to cater to consumers seeking healthier and unique drinking options.
2. Luxury Foods - Luxury food brands can capitalize on the trend of exotic flavor fusions to offer gourmet consumer options that are both intriguing and unique.
3. Graphic Design - Graphic design agencies can assist liqueur brands in revamping their image and capturing new customers through creative rebranding strategies.