A growing number of consumers are opting to forego their favorite sodas and soft drinks in favor of healthier options with less sugar, so the SodaStream Fruit Drops come as a response to this growing trend.
The new soda flavoring options from SodaStream are intended to be used by owners of the at-home soda machines to craft sparkling beverages that are flavorful and crafted without sugar or preservatives. The flavorings are positioned as being free of calories and naturally flavored to ensure health-conscious consumers will get exactly what they want without compromise.
The SodaStream Fruit Drops are set to start launching into the retail market in June 2017 in flavors including Orange, Coconut, Lemon, Raspberry, Lime, Pear, Strawberry-Lemon and Mango.
Unsweetened Soda Flavorings
The SodaStream Fruit Drops are Natural and Free of Sugar
Trend Themes
1. Healthier Soda Alternatives - The growing demand for healthier soda options presents opportunities for developing natural, sugar-free soda flavorings.
2. At-home Beverage Crafting - The rising popularity of at-home soda machines inspires the development of flavorings that allow consumers to create their own customized beverages.
3. Natural and Calorie-free Beverages - The increasing preference for natural, calorie-free drinks drives the need for soda flavorings that are naturally flavored and free of calories.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards healthier soda alternatives by developing and promoting natural, sugar-free flavorings.
2. Appliance Manufacturing - Manufacturers of at-home soda machines can tap into the trend of at-home beverage crafting by offering a range of flavorings to enhance the customization options for consumers.
3. Food and Beverage Retail - Retailers can cater to health-conscious consumers by stocking and promoting a variety of natural, calorie-free beverages and flavorings, capitalizing on the growing demand for these products.