For the Pear Up with USA Pears display contest sponsored by Pear Bureau Northwest, retailers across the United States and Canada were challenged to create creative, sales-boosting displays for pears within the produce department. One of the standout displays comes from the second place winner, Neighborhood Co-op Grocery, and its 'Pearfect Together' arrangement.
As its name suggests, the Pearfect Together produce display showcases not only different kinds of US-grown Anjou, Bosc and Bartlett pears, but also wine and cheese that pairs well with the fruit.
With an increased interest in flavor over the past few years, consumers have become interested in exploring the subtle nuances of their favorite food and beverages through product kits, campaigns and guides that help to suggest pleasing pairings.
Award-Winning Fruit Displays
Neighborhood Co-op Grocery's Display Showcases Pears, Wine and Cheese
Trend Themes
1. Creative Produce Displays - Businesses can capitalize on the trend of creative displays by incorporating product pairings to showcase the versatility of their offerings.
2. Flavor Pairings - There is an opportunity for businesses to offer consumers a more comprehensive experience by providing flavor pairing suggestions for their products.
3. Exploring Food and Beverages - Businesses can create campaigns and guides that encourage customers to explore the subtle nuances of their favorite food and beverages through suggested pairings and tasting experiences.
Industry Implications
1. Retail - Retailers can increase sales and create memorable experiences for customers by incorporating creative and interactive displays that showcase product pairings.
2. Food and Beverage - The food and beverage industry can capitalize on consumers' increased interest in flavor by providing pairing suggestions and incorporating tastings into events and campaigns.
3. Hospitality - Restaurants and hotels can enhance customer experiences by providing thoughtful food and beverage pairings that complement their menu offerings.