In addition to producing regular, vegetarian-friendly Iced Fruit Cake Slices, Tesco is now expanding its holiday dessert offerings to a wider range of consumers with special dietary needs or preferences. The all-new Free-From Iced Fruit Cake Slices are branded as vegan-friendly—as milk and eggs are excluded from the ingredient list, along with gluten and wheat.
While there are plenty of common allergens that won't be found in the festive dessert, the product offers a taste of tradition with flavorful fruits and spices.
As millions of people in the UK have now adopted or are experimenting with plant-based eating, the demand for meat alternatives, non-dairy substitutes and better-for-you snacks is high, as are free-from versions of comforting seasonal foods.
Free-From Fruit Cake Slices
Tesco's Festive New Dessert is Suitable for a Wide Range of Consumers
Trend Themes
1. Free-from Desserts - The demand for free-from versions of traditional desserts is increasing, presenting opportunities for new products catering to various dietary needs or preferences.
2. Vegan Holiday Treats - As more people adopt plant-based diets and lifestyles, there is a growing demand for vegan-friendly versions of typically non-vegan holiday foods.
3. Allergen-free Baked Goods - Consumers with various food allergies are seeking out baked goods that cater to their specific needs, creating opportunities for specialized products and niche markets.
Industry Implications
1. Food Retail - Food retailers can tap into the demand for free-from and vegan holiday treats by introducing new products or expanding existing product lines.
2. Food Manufacturing - Food manufacturers can develop specialized products that cater to consumers with various food allergies or dietary preferences, capitalizing on the growing demand for allergen-free baked goods.
3. Health Food - Health food stores can expand their product offerings to include a variety of free-from and vegan holiday treats, attracting customers with specific dietary needs or preferences.