Design Studio B.O.B. created a brief and design for a conceptual brand called The Wonky Blend Co. that makes sustainable, seasonal fruit beverages. What makes the brand unique is that it uses imperfect fruits to create flavorful drinks based on the local fruits and the season—as such, the juices may be different based on a year's harvest.
While the Autumn blend boasts a deep red color thanks to its combination of beetroot, apple and carrot, the Summer juice combines refreshing peach, strawberry and raspberry, offering a great-tasting way for people to enjoy a portion of their daily recommended intake of fruits.
The juices, packaged in 100% recycled glass, boast labels that encourage consumers to reuse and refill the bottles where possible.
Upcycled Seasonal Fruit Beverages
The Wonky Blend Co. Offers Juice Flavors Inspired by the Seasons
Trend Themes
1. Seasonal Beverages - Capitalizing on locally sourced fruits to create unique flavors for each season.
2. Imperfect Fruit Use - Reducing food waste by utilizing misshapen or undersized fruits to create tasty drinks.
3. Sustainable Packaging - Choosing eco-friendly packaging materials, such as recycled glass, to reduce the environmental impact of the product.
Industry Implications
1. Beverage Industry - Innovating the creation process to cater to changing consumer tastes for locally-sourced, eco-friendly and unique drink flavors.
2. Food Industry - Experimenting with using imperfect fruits to create new food products and reduce food waste.
3. Packaging Industry - Developing more sustainable packaging solutions, such as using recycled materials or implementing refillable bottle systems.