Protein-Packed Frozen Waffles

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Kashi GO's Waffles Boast Double-Digit Protein & 100% Whole Grains

Under its GO product line, Kashi is introducing new frozen waffles that are low in sugar, packed with protein and full of nourishing whole grains. Kashi GO's Non-GMO Project Verified Protein Waffles are available in three flavors: Wild Blueberry, Cinnamon Brown Sugar and Vanilla Buttermilk, each of which boasts "double-digit protein, single-digit sugar and 100% whole grains per serving."

The protein in these waffles comes from a combination of sources, including hemp seeds, cage-free eggs, soy and whey protein. Supporting an active lifestyle is easier than ever with these frozen waffles, as they only take minutes to be heated up in the toaster or microwave.

While fans may already love the Kashi Waffles are made with the brand's heritage blend of whole grains, these new options deliver a boost of protein.
Trend Themes
1. Protein-packed Frozen Waffles - The trend of protein-packed frozen waffles presents an opportunity for the food industry to cater to health-conscious consumers looking for convenient and nutritious breakfast options.
2. Low Sugar Breakfast Products - The trend of low sugar breakfast products opens up possibilities for food manufacturers to develop healthier alternatives that still provide satisfying flavors and nourishing ingredients.
3. Innovative Protein Sources - The trend of using innovative protein sources, such as hemp seeds and whey protein, in frozen waffles highlights the potential for ingredient suppliers to tap into the ever-growing demand for diverse and sustainable protein options.
Industry Implications
1. Frozen Food Industry - The protein-packed frozen waffles trend presents an opportunity for the frozen food industry to create innovative and nutritious options that appeal to health-conscious consumers.
2. Health Food Industry - The low sugar breakfast products trend opens up possibilities for the health food industry to develop and market breakfast options that align with the growing demand for healthier food choices.
3. Protein Supplement Industry - The innovative protein sources trend in frozen waffles presents an opportunity for the protein supplement industry to expand its product range by incorporating unique and sustainable protein sources into their offerings.

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