That fuzzy surreal feeling that you get when you've had a bit too much to drink has been visually represented in Frozen Ghost Vodka packaging. However, instead of capturing that topsy-turvy spirit of an intoxicated evening, this brand of alcoholic beverage aims to embody a more phantom-like facade.
Richard Graves, creative director and designer and art director Chuck Paris of Levenson & Hill worked with photographer Butch Hale to produce this spine-chilling frosted bottle which communicates the coolness of its contents and the smoothness of its flavor. A blurry silhouette of a man seems to be trapped within the thick glass of the rectangular vessel, with his mysterious form emphasized by a glowing flush of backlighting. Frozen Ghost Vodka packaging is selling more than a drink by creating an eerie image to etch in consumers' brains.
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
Trend Themes
1. Phantom Branding - Creating branding that embodies a ghost-like or ethereal appearance to capture consumer attention.
2. Surreal Packaging - Creating packaging that captures the feeling of a surreal, topsy-turvy spirit to differentiate from traditional packaging designs.
3. Backlit Bottle Design - Incorporating backlighting into bottle designs to create a mysterious or eerie effect and set a brand apart from its competitors.
Industry Implications
1. Alcohol - Alcohol companies can capitalize on ghostly branding and surreal packaging designs to create a memorable and unique product that stands out to consumers.
2. Photography - Photographers can explore the use of backlighting to create spooky and atmospheric images that could be used in branding or packaging design.
3. Design - Designers can create unique and immersive branding experiences through the use of unconventional packaging designs and unexpected lighting effects.